Social Media Management - Network Crux Digital | Web Design & Digital Marketing Consultancy Donegal

Social media
your shop window

Imagine your business’ social media pages as your shop window. If your shop window is not well presented are people going to want to enter the door and browse your products? No!

Your Instagram page is no different. If your Instagram page is not well presented then your page viewers are not going to be intrigued to click the “Shop Now” button and browse your online store. A successful social media platform for your business requires a deep understanding of what your customers want to see and how you can essentially bring them along on your journey and make them feel as though they are apart of the organisation.

Simple things such as colour schemes, what captions to write, what emoji’s to use and what hashtags to tag all play a huge role in getting your posts to reach as many people as possible. All of these social media platforms use their own algorithms to dictate who sees what content. Knowing how these algorithms work and what we can do to maximise the reach of the content being posted is something we do best here at Network Crux.

How we grow on social media

If you already have social media pages set up, we’ll carry out a full inspection of your current status on social media. Our team will analyse the industry you are in, look at the competition and take note of what we can do to increase the presence and activity on the platforms. We will create a strategy to suit your business going forward. We do not only educate business owners on what they can do to help their business grow on social media but we provide them with the option for us to completely manage this side of the company including the content creation.

The first step we take when working on one of our clients social media platforms is the briefing stage. A quick meeting or call so that we can get an understanding of what the client wants us to achieve, how they would like their business to perceived and essentially discuss a bit about the background of the business.

In this phase, we take an in-depth look at the current situation of the industry you are involved in and we analyse the competition and note any successful strategies that they are implementing that we could perhaps replicate and make it even better. We evaluate the clients business and gather as much data as we can about the audience we want the content to be put in front of.

The content creation is often overlooked. It is important that your pages look slick in terms of colour schemes and design. We design and create the content being posted on the social media platforms to ensure each post links together in a clean manner.

Throughout the execution, the strategy will be changed as we go in places that are not succeeding. If we find that a certain area of the social media page could be touched up, we will optimise the strategy to meet the goals we set for the page.

Once the strategy is beginning to see success, we will recommend campaigns to reach new customers. These types of campaigns include pin-pointed targeted giveaways through the use of Instagram and Facebook advertising.